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He drives a Ford Hybrid, and he never flies first class. In fact, he makes all his Boston Beer Company employees fly coach, even his executives.
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How can I justify paying over a month's salary for a first-class ticket? Is having me get a little more legroom and a better meal really more valuable to the company than what the average person contributes every month?
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I've never believed that. Koch says that he became especially aware of his role as leader in the late '80s and '90s, as his company's size and success grew.
He explains that he came to realize that since he was the face of Boston Beer, he would need to keep his ego in check to focus his perspective and maintain respect among his employees. To Koch, the people impressed by displays of wealth are "idiots" and not worth dealing with.
And by rejecting that, he's broadcasting a different message to the people watching him, in his company, industry, and media. Watch the video below. Direkt in den deutschen Mittelstand investieren und feste Zinsen erhalten.
Der Artikel wurde versandt. Why the billionaire founder of Sam Adams still flies coach and has his executives do the same Richard Feloni.